Customer satisfaction is crucial for every car dealership because positive reviews boost business. Even the sales staff feel motivated. According to survey, 90% car buyers research vehicle information on the internet via desktop and mobile device. Technology is the driving force for modern auto dealership and key to offer ideal customer experience.
Dealerships hesitant to use technology are finding it hard to move ahead with those who embraced new CRM tool. It is essential for the success of business to follow up with customers. Dealership CRM is extremely valuable and you will be surprised at the ROI this software delivers.
Create an appealing customer experience at your dealership by embracing technology
Service advisors will benefit from programs that streamline customer’s check-in process. Mechanics can gain from apps, which send diagnostics to Dealer Management System [DMS]. Improved communication between mechanics and advisor ensures that customer’s car is properly serviced. Smooth transaction means better customer satisfaction and your chances of getting 5-star review increases.
For better online reviews another way is to ensure your websites performance, so customers can easily book appointments for services. Today, customers are busy so they find time saver options like digital coupons, online chat and digital service menus. Paper coupons are forgotten but mobile phones are rarely misplaced. When customers gain an effortless experience then it is very easy to gain their loyalty.
Sales & business development
Several years ago, it took many hours to complete a single deal because there were myriads of papers to be filled. With CRM solution, your profit gets increased because you can work with many prospects, simultaneously. It is simple to manage appointments and decrease overlapped deliveries. It takes few minutes for scheduling text & email blasts, which reaches more customers than newspaper ads and occasional mailers. Customer follow up can also be maintained to enhance retention.
CRM even helps to nurture accountability and good internal communication. Digital leads can be created, which can be accessed not just on the premises but also on the sales reps mobile device. Even web presence is crucial for business and sales development because 9 out of 10 consumers visit your website prior shopping. Create a team to optimize your site regularly and even your online reputation.
Implement digital processes daily and ensure your staff is trained to use it. It takes some time to thoroughly train everyone but ultimately your productivity will multiply.